Very early on in business there is a struggle to provide
anything a client may ask for, even if it lies outside of the realm of your
expertise. We were no different and were
hungry (and still are, under the right circumstances) for any piece of business
that we could get our hands on. Oh, you
need a call center set up? We can do
that. Need your network security tested? We’ve got this. Even though those requests were well outside
of our core competencies, we still figured that we could get the job done, add
a new client to our list, and help our bottom line.
As our client list grew, and we could show some selectivity
with projects we took on, we learned an extremely valuable lesson: it’s better
to do a few things exceptionally well, than do several things average. Clients want to work with exceptional people
that do exceptional work and have an exceptional knowledge of their craft.
Our experience in advertising and marketing along with our
expertise and technical ability in digital media provides us the ability to do
exceptional work for our clients. There
are plenty of digital media and web service firms that do great work. There are also a plethora of ad agencies
hungry for your business. What we found
to be exceptional (and our clients can attest to this) was being able to bridge the
gap and go beyond simply launching a site but actually helping create viable,
sustainable brands.
